For families caring for ageing parents

Your parents are ageing.
Caring for them shouldn't consume your life.

One place for everyone looking after Mum and Dad. No missed medicines. No forgotten appointments. No more "I thought someone else was doing it."

HoldingHands isn't another app to manage. It's one less thing to worry about.

Get started (S$29/mo) See how it works

Built in Singapore for Asian families here and abroad. Private, secure and made for elders.

Peace of mind, dailyFor family, helpers & doctorsSecure & privateBuilt for Asian families

7:00 in the morning · the live app, sample family

Everyone in sync.

MWSD+2

Everything you need to care, in one calm place.

Stay healthy and on track

Keep everyone aligned

Prevent issues before they escalate

Age in place independently

Reduce hospital readmissions

Live life to the fullest

The daily chaos of caregiving.

Daughter uses WhatsApp

Son writes in Notes

Helper remembers medicine

Hospital gives paper

Nobody knows who did what

→

Everything becomes

ONE SHARED CONSOLE

The family console on a laptop: brief, quick actions, medicines, visit preparation and the care circle

The live app · sample family

Before vs After

BEFORE

WhatsApp Notebook Calendar Medicine bag Paper appointment Sticky notes Excel for the money Another app for appointments Phone alarms for medicine Photos of receipts A folder of hospital letters Notes app for the doctor

AFTER

牵手

HoldingHands

One place. Everyone aligned.

MWSD+2

Four pillars of ageing well

Organised around life, not around technology.

❤️ Live Well

Stay active, connected and purposeful. Meals, walks, community, hobbies, goals, and the routine that makes a life.

🩺 Stay Well

Medicines, vitals, appointments and health records. All in one place for better care, recorded for the doctor.

👨‍👩‍👧 Care Together

Share duties, track expenses and stay aligned as a family. Less stress, more teamwork, no arguments.

🏡 Stay Home

Services and support that help your loved one live safely at home longer. Community, transport, home care and more.

1Create your care circleInvite family, helpers and even your doctor.

2Plan and share togetherDuties, appointments, medicines and more.

3Everyone takes actionOne tap to log, confirm and update.

4Stay informed, stress lessDaily brief, timelines and alerts keep everyone aligned.

5Age well, togetherMore good days at home, for longer.

The features families love

Daily Brief

Start the day with a clear summary of what matters.

3 Tasks · 1 Appt · 2 Updates

Up next: Dr Lim Cardiology, 10:30 AM

Medication Tracker

Never miss a dose. Everyone gets notified.

Panadol 500mg

8:00 AM · 1 tablet

✓ Taken, by Helper

Doctor Visits

Prepare, go and follow up, all in one place.

Dr Lim Cardiology

National Heart Centre · 10:30 AM

Prepare for your visit: 3 items

Updates & Logs

Vital signs, symptoms and notes over time.

Blood pressure

120/75 mmHg · today, 7:30 AM

Emergency Info

Critical info when it matters most.

Emergency Card

Allergies: Penicillin

Contact: Daughter (Mei) · 9123 4567

Care Timeline

See the full picture at a glance.

8:00 AM · Medicine taken

10:30 AM · Doctor visit

8:00 PM · Daily Brief sent

And the parts only HoldingHands has.

No other care app in the world builds these. This is why we exist.

Your Oxygen

Two minutes every Monday. If your tank is low, we hand a duty to someone else and draft the message for you.

Your week: amber

5 nights under 6 hours sleep

Hand off Thursday? Draft ready ›

Hard conversations

The car keys. The helper. The money. Scripts in English and 中文, written by someone who has had them.

"Pa, about the car..."

What to say, what not to say, in his dialect too

The split

Who paid what, tallied monthly. PayNow to settle. No more screenshots in the chat.

July: S$1,846 shared

Wei Lun owes Mei S$213

Settle by PayNow

Temporary care

Nobody can take Thursday? We show you where to book temporary care (Homage, We Are Caring) for exactly that slot.

Thursday 2pm: no one free

Book a professional visit for this slot ›

How a day flows on HoldingHands

◔

8:00 AMHelper gives medicine

✓

8:02 AMDaughter receives confirmation

🔔

11:00 AMDoctor appointment reminder

♥

3:00 PMBlood pressure updated

☾

8:00 PMEveryone receives Daily Brief

How an appointment gets missed

Before

8 WhatsApp groups.

One appointment letter, photographed once.

Nobody remembers who replied.

The helper texts the daughter.

The daughter calls her brother.

The brother assumes the helper knows.

The appointment is missed.

After

One family.

One timeline.

One truth.

The letter is snapped once. It becomes the reminder, the person bringing her, and the fasting note. Everybody sees the same thing.

What we built it to change

These are the sentences we want to hear from families. When real families say them, their words replace ours here, with their permission and their names.

We stopped arguing about whose turn it was.

Hospital visits stopped being frightening.

Our helper finally knew exactly what to do.

I stopped checking WhatsApp every ten minutes.

No invented reviews. No borrowed stars. Judge us by the record until the families speak for themselves.

Success is not just keeping Mum alive

This is the life we are protecting.

She still goes downstairs every morning.

She still buys her own vegetables.

She still remembers her neighbours.

She still laughs at the mahjong table.

She still cooks her curry on Sundays.

She still feels useful.

Everything in HoldingHands exists to protect that ordinary life for as long as possible.

What we can promise, plainly

Every medicine confirmation is time-stamped, and it says who gave it.

Every document has one latest version, not four in four chats.

Every family member sees the same schedule, at the same time.

Every look at your parents' details is logged, and you can read that log.

A quiet day is reported as a quiet day. We never invent activity.

Everything exports, everything deletes, whenever you say so.

7:00 in the morning

One message. Everything that matters. Then you get on with your day. This one screen is most of the peace of mind.

7:00 AM

Good morning, Mei.

Dad took all 3 medicines yesterday.

Mum has physiotherapy at 2.30 today.

Wei Lun is bringing her.

Bring the referral letter.

Mum's protein has been low this week.

A quiet day says so. We never pad it to look busy.

The same day, with and without

Nothing here is a feature list. It is what actually happens in a family's day, and where the peace of mind comes from.

The daily frustration	Without HoldingHands	With HoldingHands
Who gave Mum her medicine?	Nobody is sure	Everyone knows, with the time it was given
The appointment letter	Somewhere in WhatsApp	Snapped once, and it is always there
Your brother and sister	You remind, they forget	Duties claimed, and everyone sees who did what
The hospital visit	You repeat the whole story again	The doctor reads the summary before you sit down
An emergency at 2am	Searching the drawers for her medicine list	Two taps, works without signal, prints to wallet size
Coming home from hospital	A pile of paper and no plan	The letter read, the medicines laid side by side for the pharmacist
Your own week	Nobody asks how you are	Two minutes on Monday, and a real handover when your tank is low

Every claim here is something the app does today. Re-checked before this page goes live, and every quarter after.

Who it's for

A daughter at ease on her sofa, checking her phone

Daughter overseas

Knows Mum is well, even when you're not there.

A son checking the family calendar on his phone

Son managing appointments

Never misses another hospital visit.

Helper

Clear tasks. No guessing. No blame.

For doctors and care teams

A consented, read-only care summary: thirty seconds of context before the consult
Medicines with honest confirmation counts, family-recorded readings, the last visit note
Printable visit summary. Nothing to type, ever
Every view is logged and visible to the family. Consent is revocable any time

Built in Singapore, made for Asian families

The helper is a respected member of the team, the way care actually runs across Asia
Siblings who share the costs, and the child working overseas who still wants to help
Local food and meals through LeanerTogether's Singapore database, 中文 alongside English
Links to local care services when you need extra hands (Homage, We Are Caring)
Secure, private, PDPA-respecting, and your data exports any time

1 in 4

Singapore citizens will be over 65 by 2030. Asia is ageing faster than anywhere on earth.

Millions

of caregiving tasks happen every day.

Most

are still coordinated through WhatsApp.

Peace of mind

That is what we are actually selling. The operating system for families caring for ageing parents.

Our promises to your family.

01It reminds and records. It never gives medical advice. Your doctor and pharmacist do that.
02Your parent's data belongs to your family. Every member sees only what their role allows, and you can see who looked at what.
03Nothing is sold, shared, or shown to anyone outside your circle. Ever.
04You can export everything and delete everything, any time.
05It watches the caregiver too. If you are running on empty, it will say so.

A pillar beside a snack cart, covered with newspaper articles the cart owner pasted up

The pillar beside the snack cart. Look closely: 《勿忘"大手牵老手"》 is pasted mid-column.

Who built this

The article a cart owner pinned to a pillar.

Tan Chin Hock. Author of It's Ok To Be Average: Don't Disqualify Yourself Yet. Wrote 《勿忘大手牵老手》, the article a snack cart owner pinned to a pillar so more people would read it. "I resonated with what the author wrote about family. It made me reflect. I hope more people read it." Raised over $60,000 for St Luke's Hospital through his photo books. Cares for his own parents at home.

This app is that work, continued.

The original newspaper article, 勿忘大手牵老手, Don't Forget to Hold Our Parents' Hands

The article itself: 《勿忘"大手牵老手"》, Don't Forget to Hold Our Parents' Hands.

Families’ words appear here only when they choose to share them. Until then, judge us by the record above.

Membership

One price. The whole family.

You are not paying for a medicine tracker, a calendar or a document folder. You are paying to put down the mental load you carry every single day.

S$29/month, locked for a year

Your parents and your in-laws too, up to four. Every sibling, your helper, all roles. 30-day full trial, no card. Cancel anytime. No lock-in.

S$29 a month for peace of mind, shared across the whole family. Less than one taxi ride to a clinic.

Questions families ask first

Is this medical advice?

No. We record and remind. Your doctor and pharmacist advise, and we print the medicine list for them so every visit starts with the full picture.

Who sees my parents' data?

Only your circle, and only by role. Your helper sees today's duties and medicines, not documents or money. You can see who looked at what. Nothing is ever sold or shared outside the family.

What does it cost?

S$29 a month, and your rate is locked for your first 12 months. One price covers up to four parents, both sides of the family, every member and your helper.

How do we get started?

Sign up, set up your console in about four minutes, and we complete your whole circle’s onboarding with you personally, usually within the day. It works in any browser, and it sits on your phone's home screen in two taps.

Can I leave?

Yes. Everything exports, everything deletes, any time. And if your caregiving season ends, we pause with you, not bill you.